Trail’s End · Heroes and Helpers®
Serve others.
Do more good.
Heroes and Helpers brings the values of duty to country and service to others to life. Help send delicious snacks to military members, veterans, first responders, and communities in need while supporting Scouts and their adventures.
Service starts with a simple act
Who we serve
Put the values of duty to country and service to others into action by sending delicious snacks to the people and organizations making a difference.
- Military members and veterans
- Local food banks and homeless shelters
- Police officers, firefighters, EMTs, and more
Through our partnership with Soldiers’ Angels alone, nearly 5.7 million bags of popcorn have been delivered to veterans and active service members.
2025 program impact
Small acts.
Extraordinary impact.
Every purchase helps turn service into action—and helps Scouts fund their Scouting dreams. Together, here’s what the program achieved in 2025.
- 385,000+
- Bags and cartons of popcorn delivered to military members, veterans, food banks, first responders, and homeless shelters.
- 66,000+
- Scouts sold Heroes and Helpers orders to help fund their Scouting dreams.
- $800,000+*
- Rewards earned by Scouts from Heroes and Helpers purchases.
*Estimated Scout rewards. These figures reflect 2025 program impact.
.png)
Together, we grow
We’re helping Scouts fund adventures, grow as leaders, and leave a living legacy for generations to come.